For B2B SaaS Founders

Your content shouldhand you leads,not just likes.

We extract your expertise into a repeatable system. You get the authority; your sales team gets the MQL list.

BUILD MY CONTENT ENGINE
The Guarantee:Your first "Warm Lead Report" is delivered to your inbox on Day 7.

The Founder's Content Trap

You know you need to build authority, but every time you try, you fall into one of these losing traps:

Trap 1: The Burnout

You try to do it all yourself. You spend 10 hours a week staring at a blank screen, trying to figure out the LinkedIn algorithm. Your actual product suffers because your time is gone.

Trap 2: The Bad Hire

You hire a generic ghostwriter or agency. They don't understand your technical product or industry nuance, and the leads never actually materialize.

Trap 3: The AI Echo Chamber

You try prompting ChatGPT to do it for you. The result sounds exactly like everyone else on the timeline. It ruins your credibility and generates zero pipeline.

If you want content that actually cuts through the noise and builds pipeline, you need a completely different system.

The 30-Day Pipeline Sprint

Day 01

The Brain Dump

A 45-min extraction call to capture your tone, frameworks, and unique POV.

Day 07

The First Report

Content is live. We deliver your first Friday Report of high-intent content engagers and analytics.

Day 14

The Strategy

We deliver your customized Content Positioning Blueprint. Your core narrative pillars are locked in, and your first high-value asset is published.

Day 30

The Autopilot

The engine is humming: 20 posts, 4 blogs, 4 newsletters published. Pipeline is flowing.

Stop wasting time on content that doesn't convert.

BUILD MY CONTENT ENGINE

We Build For:

  • B2B SaaS Founders & Execs.
  • Teams with a sales floor ready to work warm leads.
  • Founders who have strong opinions but zero time to write.

We Don't Work With:

  • Pre-revenue idea-stage startups.
  • B2C companies or lifestyle brands.
  • Founders looking to "go viral" with memes instead of booking demos.

The Content Engine

The exact deliverables you get every single week.

01 / Authority

1 Blog Post

SEO-optimized thought leadership.

02 / Ownership

1 Newsletter

Transition social reach into an email list.

03 / Capture

1 Lead Magnet

Assets designed to trade value for emails.

04 / Visibility

5 Social Posts

Daily visibility to capture top-of-funnel intent.

Proof It Works

"Dan and his team finally solved the founder-led motion for us. I talk for 45 minutes, and they turn my actual thoughts into pipeline. Best ROI of the year."

Sarah Jenkins
CEO @ TechFlow

"We tried ghostwriters before. They sounded like robots. Stick & Grow actually captured my voice and got us 4 qualified demos in the first month alone."

Marcus Reed
Founder @ DataSync

"The Friday Report is the hand-off my sales team always needed. We stopped cold calling and only reach out to people reading our content."

Elena Rostova
VP Sales @ CloudNine
Dan McDermott
Dan McDermott
CHIEF ARCHITECT

Why I built this.

Over the last 20 years, I’ve been a CMO, built in-house content teams from the ground up, and served as the Head Copy Coach at CopywritingCourse.com.

I built Stick & Grow because I was tired of seeing brilliant, product-obsessed founders lose to louder competitors simply because they didn't have the time to write. You shouldn't have to become a full-time "influencer" to get demos booked. We extract your expertise and turn it into a repeatable pipeline.

Skeptical? Good.

Will the AI make me sound like a generic robot?
What if I don't know what to talk about?
Do I have to log in and post everything?

Start posting for revenue.

BUILD MY CONTENT ENGINE
© 2026 Stick & Grow // Founder-Led Pipeline Systems